This is a lingerie ad with a major pedigree. It was directed by John Cameron Mitchell who made Hedwig and the Angry Inch and Shortbus. It’s a lot of fun, although there’s a dodgy bit where it gets a little “Duran Duran Girls On Film” near the end. Thankfully there’s one last shot that saves it.
The official blurb: Strap in and buckle up: sometimes the only way to get a handle on things is to control yourself. Melissa George, Chloe Hayward and Elettra Wiedermann take control of their own destinies in the Agent Provocateur Autumn Winter 2013 campaign.
Inspired by the powerful femininity in George Michael’s Too Funky video, the three women are at the centre of a frenzied chaos backstage as a catwalk show is about to commence. Pushed, pulled, trussed up and put down, the three realise that true control ultimately belongs to them.
Director: John Cameron Mitchell